In over 20 years in advertising, first as an Art Director and later as a Creative Director, I worked across all kinds of agencies, from boutique shops to global networks. I had the chance to collaborate with brilliant people, from the pioneers of advertising to the new leaders of today’s most innovative agencies.

I developed major brands in local, regional, and global projects, working with both tight budgets and large-scale productions, always enjoying the process, even when it meant rethinking ideas after months of trial and error.

In that journey, I had the privilege of filming with directors from around the world, who brought their own vision and taught me to shape my ideas through a cinematic lens.